AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on Android in the UK - Q2 2022
Discover the performance trends of the top 5 beauty retail apps on Android in the UK during Q2 2022, including downloads, active users, and more.
During the second quarter of 2022, the top beauty retail apps on the Android platform in the United Kingdom showed varied performance trends. Below, we break down the key metrics for each app, including weekly downloads and active users.
LOOKFANTASTIC -Beauty Shopping experienced fluctuations in its weekly downloads, starting with about 5.7K downloads at the end of March and ending the quarter with roughly 4.6K downloads. The app's weekly active users (WAU) started at approximately 46.3K and saw a slight decline before stabilizing around 44.7K by the end of June.
Superdrug - Beauty and Health maintained a consistent weekly download rate, beginning with about 4.3K downloads and ending with around 4K downloads. Its WAU showed minor fluctuations, starting at roughly 12.9K and ending at about 12.2K by the end of the quarter.
Cult Beauty: Beauty & Makeup had a varied download trajectory, beginning with around 2.5K downloads, peaking at 3.7K in early May, and finishing the quarter at approximately 1.4K downloads. The app did not provide data on active users for this period.
BEAUTY BAY saw modest download numbers, starting with about 1.1K downloads and ending the quarter with nearly 1K downloads. The app's WAU began at approximately 7.9K, increased to around 9.2K in mid-April, and ended at about 7.8K by late June.
Lush Fresh Handmade Cosmetics had relatively low download numbers, beginning with 92 downloads and closing the quarter with 79 downloads. Its WAU started at around 353 and saw a gradual decrease to approximately 225 by the end of June.
This data, sourced from Sensor Tower, provides a comprehensive look at the performance of these top beauty retail apps. For more detailed insights, visit Sensor Tower.